Haircare

3 min read

All About the New Kérastase Products

01 September 2022




Kérastase presents two allies that will transform your hair into healthier hair : Potentialiste & Divalent.

 

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Kérastase presents Potentialiste, a revolutionary scalp serum that harnesses the power of the microbiome to benefit all hair and scalp types. The revolutionary product that will be the future of healthy hair.

Kérastase's enduring philosophy is, first and foremost, care. In this day and age where health is more important than ever and priorities have changed, the demand for solutions and products that promote health, even with the stress of modern life, is on the rise.

Today, all over the world, the scalp is one of the main concerns of hair care consumers. Aware that environmental conditions and lifestyle can have a negative impact on our internal ecosystems, they are looking for a robust care routine that can soothe an overstressed scalp, leading to revitalization, comfort and beautiful, healthy hair.

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This novel serum is a universal solution that benefits all genders, scalps and hair types, and works seamlessly with the entire Kérastase range and routine.

Rooted in the science of the microbiome, Potentialiste is designed to support the trillions of microorganisms that maintain the scalp and to ensure the many functions it performs effectively. It is the revolutionary solution to our long-held belief that hair can only reach its full potential with a balanced foundation in scalp health.

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Because a novelty is not enough, Kérastase also presents Spécifique Divalent, a complete care routine for oily scalp and sensitized hair, with nourishing care, for healthy hair, and extraordinary, long-lasting cleansing.

The Spécifique range of products for healthy hair and scalp is growing, with the success of Bain Divalent for oily scalp and sensitized lengths already recognized. The trio of products that continuously balance oil levels while moisturizing dry lengths, promoting soft, nourished hair with a long-lasting feeling of freshness. It's time to break the cycle of constantly washing with the wrong products. Spécifique Divalent presents a complete routine that ensures clean, fresh feeling, healthy hair from root to tip.

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The newest addition to the Spécifique family, Argile Équilibrante consists of a skin care-inspired ritual that exemplifies Kérastase's dedication to scalp expertise and pioneering science. Much like a clay mask for the face, Argile Équilibrante can be applied once a week for deep cleansing. Its highly sensorial foam offers the feeling of ultimate care, perfect for a moment of detoxification. 

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Specifique Masque Rehydratant is an intensely moisturizing gel mask for dehydrated and sensitized hair. Rebalances the essential hydration level of the hair, nourishes the fiber and restores hair quality.




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