So many of you may also know me as a TV and Radio presenter across Arabia, Asia and Australia. I am basically just one side of the brain. Whether it be the performing arts or the visual arts! Just don’t ask me to do math off the top of my head.
Here’s my work:
And a little about my broadcasting career:
Simone Heng is a Singapore-born Australian TV and radio presenter based between Perth, Dubai and Singapore. She can currently be heard on Mix 94.5 in Western Australia, part of the Southern Cross Austereo Network. At just 29, Simone has worked as a broadcaster in Australia, South East Asia and the Middle East. She has a loyal following in both Singapore and Dubai, the latter of which she is a household name in, having single-handedly parlayed a radio gig with the city’s number one station into a successful lifestyle brand extending over TV, radio, print and online mediums. A brand endorser for Dove in the Gulf and formerly Ponds Arabia, Simone was not only the only Australian product endorser in the Arab market but also the only East Asian female.
In 2008, Simone was discovered by Virgin Radio International and offered a package to move to Dubai and join their cosmopolitan line up. For over half a decade she produced, edited and hosted The Lowdown, the highest-rating English radio show in the lunchtime time belt on Dubai’s leading English radio station, 104.4 Virgin Radio. A seasoned TV presenter, working across Asia and Australia since 2005, within 8 weeks of moving to the UAE Simone successfully became the host of “Dubai 101″ on Dubai One TV, which she fronted for 2 seasons until the end of 2010 to audiences from Saudi Arabia to Morocco. By 2013, Simone was showing global audiences her favourite places in Dubai, handpicked by CNN to host on CNN International’s “CNN Go.”
She has interviewed personalities from the world of film, fashion, music and sport, across TV, radio and print, including: Naomi Campbell, Adriana Lima, Leona Lewis, Donna Karan, Gerard Butler, Kim, Khloe and Kourtney Kardashian, Lewis Hamilton, Mikka Hakkinen, Omar Sharif, Amitabh Bachchan, the Stereophonics, Dannii Minogue, John Rocha, Christopher Lambert, Nicole Scherzinger, Empire of the Sun, Catherine Malandrino, Christian Siriano, Westlife, INXS and many more.
Simone was nominated for the Personality of the Year award four years in a row in the 2010, 2011, 2012 and 2013 Best in Dubai Awards. In 2010 she was named the 18th hottest woman in radio according to a global poll on www.popcrunch.com. In 2012, 2011 and 2010 she was featured in the city’s list of the most influential professionals as part of the Ahlan! Hot 100. She was one of 6 best-dressed women chosen from the country by Chanel HQ in Paris to represent them as part of the global Chanel Numeros Prives and their Little Black Jacket exhibition, which toured the globe. In 2013, she was chosen as a judge of the Jaguar Style Stakes (fashions on the field) for the world’s most expensive horse race, The Dubai World Cup.
She was also the MC of choice for the launch of the world’s tallest hotel, The JW Marriott Marquis Dubai, where her flawless MC skills were displayed for a global audience, garnering her credits in international publications like The Hollywood Reporter and TheDailyMail.co.uk. She now flies between Singapore, Dubai and Australia to host various events for global brands.
Prior to her work in the Middle East, Simone was based between South East Asia and Western Australia for four years. She was made the first face of the Home Box Office network at just 22. From 2006 to 2008 Simone fronted HBO Asia’s movie show HBO Central with daily exposure to 300 million cable subscribers across the continent. In 2007 she became the first Asian face on Channel 9 Perth’s decade-long travel series “Postcards WA.”
Simone has a Communications and Cultural Studies degree from Curtin University in Australia (where she graduated in the course’s top 10%). A year-long scholarship at 17 to Switzerland means that in addition to understanding Mandarin, Simone can also speak German and Swiss.
More than just a pretty face, Simone is a fully rounded content creator for print, online, radio and TV, Simone can shoot with a Sony F3, Canon 7D and edit on Adobe Premiere. For radio she is trained on Dalet, Maestro and Master Controller software and can edit on Vox Pro and Cool Edit.
You can find out more at www.simoneheng.com